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A coffee brand that sparks creativity and connection.

The Coffee Collaborative

 

OVERVIEW

 

With a keen focus on elevating The Coffee Collaborative into a lifestyle brand appealing to everyday consumers while maintaining its B2B roots, our team embarked on a mission to redefine its identity and visual assets.

Through a comprehensive review of the brand's existing elements, we honed in on the concept of 'Spark that moment', where coffee acts as the fuel for great ideas. 
This central idea served as the cornerstone for our brand language, tone, and campaign strategies.

Our aim was to create a brand experience that inspired, connected, and ultimately transformed consumers into advocates. By infusing every aspect of the brand with the spirit of inspiration and enjoyment, we sought to establish The Coffee Collaborative as more than just a coffee supplier – but as a catalyst for creativity and connection in everyday life.

 
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