Meet Team Edge

Edge’s leaders perfectly reflect the blend of creative, strategic thinking with no messing, practical minds.

They manage the business, client relationships, project direction and delivery. You’ll see and hear from them a lot! To support them, we’ve an ace team of fresh, smart talent that these guys train and nurture to be sure they become industry stars.

Karen Winfield

Karen Winfield

New Business Generation


As a generator of new business (and Associate Director), Karen works closely with EDGE’s existing network of clients and industry friends to gain insight into new opportunities for the studio.  She’s also out and about exploring new relationships that EDGE could foster. Having previously worked at Tesco, and been a client of EDGE, she brings a wealth of knowledge from the retail industry straight to the designers within the studio.

In her spare time, Karen is a keen mountain biker and has taken part in many adventurous treks across the globe. Last year this included a 250 mile cycle ride in India.