Meet Team Edge

Edge’s leaders perfectly reflect the blend of creative, strategic thinking with no messing, practical minds.

They manage the business, client relationships, project direction and delivery. You’ll see and hear from them a lot! To support them, we’ve an ace team of fresh, smart talent that these guys train and nurture to be sure they become industry stars.

Michael Fern

Michael Fern

Project Principal & Director


Director and Project Principal Michael Fern is a forward-thinking design strategist with a real love of his subject. He has the ability to inject ideas, innovation and creative direction at every critical project stage and his skills inspire both clients and colleagues and help progress complex projects simply and smoothly.

Michael is an all-rounder, working closely with fellow Project Principal, Racheal Cadey in the leadership of multi-disciplinary teams on every scale of project across all sectors. A great listener and communicator, Michael is passionate about finding the best creative and business solution for every project he directs. His wide frame of cultural and design references ensures that he brings sharp and informed solutions to bear on client projects.