EDGE

Architecture/ Interiors

Brand Communications

Re-connecting a company’s business and creative spheres.

Client:

McCann Worldgroup EMEA

Location:

London

Brief:

McCann’s Worldgroup EMEA office is the holding company for the McCann Advertising Group. The head office focuses on the business of advertising, rather than the agency world, but a disconnect was perceived between their business and the creative work floors, which had to be resolved.

What’s the Big Idea?

EDGE’s workplace concept sought to ‘connect with creativity’ by creating a series of different work zones, from open, community spaces for break out and group working, through to cellular workspaces for more focused tasks. The result is a clean and contemporary workspace that encourages collaboration and interaction, promoting an understanding that creativity is not just the preserve of agency operations, but equally relevant to the corporate world.

Return on Investment:

‘EDGE hit the ground running from the first briefing to the end result. We asked for a warm, open plan, collaborative space and we got so much more. The lead designer was an absolute dream to work with, his creative vision delivered a space far greater than we ever imagined possible on our budget. Everyone who works on this floor or visits from other offices love our new floor… it’s the talk of the Agency. A big thank you to all involved.’
Chantell Dorn, Regional IT Project Co-ordinator, McCann Worldgroup EMEA.

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