Leisure & Hospitality


Various UK wide (Positioning, CAT A, CAT B & Brand Comms)

Advanced Manufacturing Logistics (AML)

Deeside, Flintshire


EDGE was commissioned by CIAM to produce an identity and supporting marketing collateral for AML - Advanced Manufacturing Logistics, a new manufacturing unit based in Deeside.

The collateral was to market the units and showcase AML as experts in the field.

Modularity/agility of the industry demands that collateral needs to be able to change/develop over different collateral items whilst retaining the overall feel.

EDGE was also asked to produce the accompanying signage that needed to match the new brand’s identity.

What's the big idea?:

‘Experts in the Field’ EDGE has produced a suite of marketing collateral for AML - the tone of voice for it is straightforward and confident, reinforcing the idea of AML as experts in the field.