Leisure & Hospitality


Dunn's Hat Factory (CAT A & Brand Comms)

Columbia Threadneedle Investments

Camden, London

Seeped in history, full of idiosyncratic character, and listed, Dunn and Co’s Hat Factory was bursting with potential to become a ‘must-have’ space for like-minded creative tenants in particular- though not exclusively so.

What’s the Big Idea? 
This was about regeneration, not change; about a refurb that fused character and heritage with a fresh smile and sense of Collaborative Community. In line with this concept, we created a modern, understated space, mixing traditional with new materials, finishes and detailing. 

Whilst there was a central forum for tenants and residents to mingle, we introduced ‘Camden Place’, a distinctive, separate main entrance for flat dwellers. Something for everyone.

Here design celebrated the very best of the old, giving it a contemporary twist to enliven and make more relevant for now. Such was the success that the owners sold at +100% profit before the refurb was finally signed off and earlier than the estimated investment plan.

Old hat? New top and tails, more like!

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