Leisure & Hospitality


Various locations (CAT B & Brand Comms)

Publicis Groupe: SapientRazorfish

Location: Eden House, 8 Spital Square, London

Brief: As part of a move by Publicis Groupe to integrate its two digital agencies, SapientNitro and Razorfish, a ‘shared home’ in London was needed. This would enable both agencies to tap into the skill-sets of the combined outfit. EDGE was appointed to work on the existing home of SapientNitro at Eden House to assist with 150 Razorfish people moving into the building. The remit was for a lower basement refresh – providing agile working, extra meeting rooms and project team areas to maximise on client collaboration between the two agencies and to thread the concept through the remaining floors. 

What's the Big Idea?: “Test & Learn” – EDGE has created ‘maker spaces’ that empower collaboration, creation and inspiration as the agencies came together – allowing them to see, have access to and share their different skill-sets. The space, with an eclectic mix of new and existing furniture, offers a variety of set-ups to support different ways of working. In the lighter, sky-lit conservatory area there is a permanent residence of staff. The rest of the space makes way for all agency staff to use – with darker areas on lower slabs maximised for a quieter snug setting for focus and reflection.

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