EDGE

Workplace

Leisure & Hospitality

Retail

'Making first impressions count'

Client:
Schroders

Location:  
City of London

Brief:
Looking to attract new tenants, see off the competition in high profile business district, Bishopsgate, Schroders wanted to create a wow from the moment people stepped through its doors.

What’s the Big Idea? 
We transformed what was a cold, clinical, impersonal, no-man’s land of a reception into ‘A memorable welcome’. Inviting, connecting, a positive, confident impression from the start. 

Warm, yes, yet light and bold with a touch of the top-end atelier about it. Effortlessly reassuring operationally to make bringing visitors in hassle-free, and emotionally engaging without diminishing professionalism in any way.

A sense of place was created yet one open enough to handle the intense throughput of tenants and visitors constantly coming through, and lingering.

This memorable, positive first impression had people coming back for more… time and time again. Just what Schroders and we wanted.

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